Analysis, commentary, and strategic thinking from the SRB Strategies team — on communications, public affairs, and the forces shaping the policy environment.
As the political environment grows more polarized and scrutiny of corporate behavior intensifies, companies face a fundamental question: how do you engage on policy issues without becoming the issue? The answer requires a more disciplined, strategic approach than most organizations currently employ.
The window between an incident and public judgment has collapsed. Organizations that survive reputational crises share one trait: they prepared before the crisis arrived.
Regulatory engagement is no longer a compliance function. The organizations winning in heavily regulated industries treat it as a core strategic capability.
The universe of stakeholders who can affect your organization's outcomes has expanded dramatically. Traditional engagement models are no longer sufficient.
When a situation escalates, the instinct to say more is almost always wrong. The organizations that communicate best in a crisis say less — and say it better.
Most coalitions are assembled, not built. The difference between a coalition that moves policy and one that produces a press release is strategic architecture.
In an era of heightened scrutiny, the decision to raise an executive's public profile requires more strategic rigor than most organizations apply to it.
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